Our world is becoming faster paced by the day, and businesses need to be able to keep up in order to not only survive, but thrive. This is what makes digital meetings and video broadcasting so effective. You no longer have to travel hundreds of miles and spend hundreds of dollars travelling, and can now enjoy communicating face to face from the comfort of your home or office.

Saving Time – Boosting Productivity

As we all know, wasted time is wasted profits in any business environment, which means it’s important to maximize efficiency. However, simple telephone calls simply don’t cut it – whether you are dealing with million dollar contracts or simple investments. The reason for this is that people need to be able to see each other’s verbal and visual cues in order to form genuine trust.

Similarly to how door-to-door sales are more effective than telemarketing, people are more inclined to trust and respond well to a person who they can see and hear, rather than just a voice over the telephone. It’s this personal level of communication that is making video broadcasting the preferred choice for businesses, and is why so many brands are connecting with influencers or creating personalized content to connect with their audience on a more intimate level.

It was revealed in an article at Mercola.com that, according to the International Journal of Organizational Design and Engineering, “Meeting in person allows for increased eye contact, which builds increased trust and encourages group members to confide in and co-create with their group.

Fewer Expenses means a Bigger Bottom Line

Holding meetings and events can become extremely costly when considering common expenses such as travel costs, refreshments, catering services, and location hiring. In addition, the time taken for attendees to get to and from the location also cuts down on productivity. These can all be removed, or at least reduced, with online meetings and broadcasting services from a reputable provider like Blue Jeans.

This is especially so for companies spread throughout the world or for those looking to reach an international audience, as travelling from country to country not only costs a lot, but also takes up valuable time. Furthermore, finding the ideal location can also be tricky at the best of times, as hiring a venue for a meeting is expensive, and the best venues are always booked months in advance.

A Global kind of Convenience

Finally, digital meetings and events offer three convenient benefits that companies around the world are taking advantage of. In fact, Act-On.com revealed a Frost & Sullivan survey of C-level executives, which showed that “85 percent of the respondents were (already) aware of the benefits of web and video conferencing and 58 percent routinely use it within their companies.”
•    Instant Global Communications: While many postal services still offer competitive pricing and excellent delivery times, nothing can quite beat the sheer speed and convenience of instant connections via the internet. This is especially so for brands which operate throughout various countries, as postal services would previously take up to five days to deliver post within the same country. Fortunately, with the ability to communicate online, post is becoming a thing of the past and instant communications are rapidly becoming commonplace in all aspects of modern life.
•    No Guest Limitations: With any physical location, you will be limited by the amount of guests who can attend your meeting or event. Online broadcasting eliminates this problem, as each person already has their own space to watch or participate from at home or at the office. This not only cuts down dramatically on costs per person, but also allows you to reach a far wider audience with critical brand updates. In addition, guests may be more inclined to participate without the social pressure of a physical audience, and audience participation can then be analyzed for greater consumer
•    Videos can be Recorded: With the ability to record meetings, even those who can’t make it to important meetings can catch up later. In modern business, we can’t always plan for every important member to be available when a meeting needs to be held. To remedy this, you can include the core group of involved individuals, who are involved in making decisions and adding value to the meeting, in the actual meeting, after which you send the recorded video to others. This way, you don’t have to slow productivity or change important plans, but can still enjoy the full benefits of a meeting where the right people get involved and others simply witness or observe the recorded events.

From marketing effectiveness to interoffice communications convenience, online meetings are truly a worthwhile investment that will offer great returns of saved time, lowered expenses, and overall greater productivity.