Imagine a world where your travel blog had thousands and thousands of monthly visitors. Your best travel tips and tools got the attention they deserved, and you’re finally able to quit your day job to become a full-timer blogger.

Sounds pretty legit, doesn’t it?

Traffic is the lifeblood behind any successful online venture, but you need lots of it to reap the rewards.

Don’t worry if your travel site isn’t seeing the traffic numbers you hoped for. Below, I’ve outlined 3 reasons why this might be the case and how to correct them.

You’re Not Optimizing Your SEO Strategy

Chances are you have a lot of great content on your travel blog, and you don’t want it going to waste.

Search Engine Optimization (SEO) is a proven way to increase traffic and keep it consistently coming in.

A free site analyzer will immediately tell you how well, or poorly, your SEO efforts have been to date. It can also give you a snapshot of your competitors’ SEO strategy, which means you can use that to improve yours.

If everything I’ve mentioned so far sounds like a foreign language, there are plenty of beginner guides to SEO out there that can help you quickly get brought up to speed.

Your Content Is Lackluster

I took a shot in the dark above when saying you probably have a lot of great content on your site. If that’s the case, then great. The SEO strategy above is going to crush it for you.

If you read that and thought “I don’t think my content is actually that good…” then you’ve got some work to do.

The number one reason for mediocre content, especially in the travel niche, is lack of passion. People love to connect with people and consistently visit sites that are exploding with enthusiasm and a genuine love for what they do.

If your content doesn’t give them that feeling, they’ll probably seek it out from somewhere else.

Besides adding more emotion into your content, you should also make sure it focuses on the reader. How can you possibly provide them the most value out of the content you publish?

Think about your audience first, and you’ll start seeing better traffic numbers.

You Spend More Time Creating Content Than Promoting It

Ahh, the trap every newbie blogger falls into. Everyone comes into the blogging business thinking “I just need to create a ton of awesome, original content and the readers will flock to it!”

Not the case. Ever.

Content is certainly a critical piece for your blog, but it doesn’t do any good if there’s no one to consume it. Some of the internet’s top bloggers spend up to 80% of their time promoting content, and only 20% creating it.

What have you previously been doing to market your content? You should at minimum be utilizing email to build a recurring list of readers. Then evaluate your social media presence, and always be sure to share your content in as many places as possible.

Conclusion

Better days are ahead for you and your travel site. If you follow the advice I’ve provided above, you too can receive a significant amount of traffic…and your online business can thrive.