A trip to Europe holds so many exciting possibilities. And when you’re planning a luxury holiday, a private tour experience could be just the thing to bring that extra magic. Whether you want to benefit from local knowledge, a custom itinerary and even exclusive access to different sights and experiences, a private tour company could be just what you need to enjoy the trip of a lifetime.
There are countless luxury private tour companies ready to take you on an adventure around Europe, but how do you find the right one for you? To help you narrow down your options, you can discover the best luxury private tour companies for 2025 right here. Each one offers something unique, helping you find your ideal travel match.
Take a look at the 7 best luxury private European tour providers for 2025 and start planning your next unforgettable trip.
1. Best for… Luxury 5-star tours of Italy: Travel by Luxe
Travel by Luxe stands out for delivering some of the most exclusive private touring experiences in Italy. Not only are the itineraries crafted by local experts, but the company focuses on high-end, customised journeys that allow travellers to experience the very best of Italy at their own pace.
Whether you’re looking to enjoy a chauffeur-driven tour of the Amalfi Coast or indulge in foodie experiences in Rome, you can ensure that every detail of your trip will be tailored to your interests. These personal, thoughtful itineraries are combined with luxurious travel and accommodation, ensuring a memorable experience throughout.
With consistent five-star reviews thanks to attentive service, insider access and expert knowledge, it’s easy to see why Travel by Luxe is the perfect choice. Journey through Italy your way with a company that’s ready to take you on a luxury adventure.
2. Best for… Seamless escapes: Abercombie & Kent
As one of the most well-known names in the luxury travel industry, Abercrombie and Kent has earned its stripes. With decades of expertise, thanks to a network of specialists, A&K curates the ultimate travel experiences for many destinations worldwide. Its European offering includes incredible experiences like its ‘Hidden Gems of Trieste and Istria’ and ‘The Wonders of Ancient Greece’ tours, with each one providing a refined, exclusive trip.
People choose Abercrombie & Kent for its reliability and reputation for excellence - no small detail is overlooked. You’ll get to experience elegant accommodation in some of the world’s most fascinating destinations, with guides ready to share their knowledge and open doors to various wonders.
3. Best for… Unique, experiential travel: Black Tomato
With more than 20 years in the business, Black Tomato has become a recognisable name in luxury travel. Known for creating immersive travel experiences that offer something different from the ordinary, they are an ideal match for those looking for a deeper connection to the world.
Whether you’re a solo traveller or a family looking for an adventure, Black Tomato offers creative, unique itineraries while still bringing the luxury. Popular tours include a Rome/Florence/Puglia multi-city experience, and a stunning exploration of Provence. Each itinerary comes with luxury travel and accommodation options, allowing you to enjoy complete comfort while enjoying a taste of something different on your break.
4. Best for… Luxury active and cycling tours: Butterfield & Robinson
Describing itself as the ‘ne plus ultra’ of active luxury travel, Butterfield & Robinson is the go-to company for those wanting to walk, hike and bike their way around the world. Each itinerary is designed to make the most of the landscapes and scenery, combined with high-end accommodation and exceptional guiding that enhances the experience.
You can choose from an existing itinerary or create your own bespoke journey. Some of Butterfield & Robinson’s most popular tours include journeys across Alsace and island-hopping around Greece. The ideal travel partner for those wanting to explore destinations at a slower pace, you can still enjoy gourmet food and fine wines that will make the experience unforgettable.
5. Best for… Expert-led Italian holidays: Citalia
With more than 15,000 glowing reviews, it’s easy to see why Citalia is one of the most popular travel companies for luxury Italian holidays. They’ve been in the business for more than 90 years and are considered highly expert at what they do. An escorted tour will ensure classic highlights combined with hidden gems, with a knowledgeable guide ready to show you the very best of Italy.
If you’re looking for a trip that is highly detailed and includes the finer elements of travel, then Citalia is sure to deliver. Popular travel combinations include Rome and Sorrento, Verona and Lake Garda and Venice/Florence/Rome. From the culture to the cuisine, this is one way to guarantee a memorable Italian adventure.
6. Best for… High-end family holidays: Scott Dunn
Scott Dunn focuses on luxury bespoke holidays for families, couples and groups, covering destinations worldwide, including many popular European destinations. Their private tours bring together beautiful accommodation, exceptional service and the finer details that will make your holiday extra special.
Whether you want to visit popular sun destinations like Spain and Greece or explore the incredible landscapes of Scandinavia, Scott Dunn will deliver a family holiday that will bring together exactly what you’re looking for. From adventure-filled experiences to more relaxing escapes, it’s all possible and personal to each client.
7. Best for… Multi-destination adventures: Kensington Tours
Kensington Tours offers private guided holidays that are completely customised, covering both single-country escapes and multi-stop itineraries around the world. Offering complete flexibility to travellers, it’s possible to adapt your route, pace and activities to suit your needs and interests.
Each tour is designed in collaboration with local guides, who share their knowledge to provide unforgettable experiences. You can also expect luxury accommodation and travel options to ensure you always travel in style. Popular European routes include Norway, France and Italy, helping you experience the very best of what these exciting destinations have to offer.
Choosing the right luxury private tour company can enhance your travel experience, turning the memorable into the extraordinary. Each brand offers something special, helping you create a tailor-made adventure where someone else takes care of the details, so you can focus on making the most of your escape.