The holidays are already a special time of year; when you add in all the cultural components and traditions that we hold onto through our families that have been passed down through generations, it adds something rather special to the holidays…because it’s filled with deep meaning. 

A day before thirty-three racing cars charge through the speedway, ticking off 200 laps and 500 miles, the Milk People (yes, they're called "Milk People") prepare to make their special delivery. Chosen from among more than 1,000 Indiana dairy farmers, two "Milk People" are selected to award the Indianapolis 500 winner, and the driver's mechanic and car owner, a bottle of milk.